(Omaha, Neb.) – For professional volleyball player and Omaha Supernova Merritt Beason, Omaha isn’t just where she plays – it’s where she’s building something new. The former Nebraska volleyball captain is joining Hurrdat ONE to tell local stories, share exclusive behind-the-scenes access and shine a spotlight on everything happening in the city she’s come to call home – recognizing an opportunity to expand her voice beyond the court.
“Omaha has given me so much, and this feels like a real way to give back – not just as an athlete, but as someone who genuinely loves this city. I can’t wait to share the places, people and moments that make Omaha special with an audience that feels the same way,” Beason said.
The partnership also gives Beason the chance to achieve every professional athlete’s dream: launching her own apparel line. Through Hurrdat Brand Goods, she’ll design merchandise that speaks to her fanbase, her roots in professional volleyball and the community she’s embraced during her time in Omaha. As Beason looks ahead at what comes next, the collaboration offers a real runway for life after volleyball – and a more grounded place in Omaha.
“I never thought it would happen this soon,” said Beason. “Getting to put my name on something that represents who I am as a player, a person and someone with bigger ambitions that include building a life here in Omaha – it means everything. And I can’t wait for people to see it.”
The collaboration is a natural one. Hurrdat and the Supernovas share a common thread for their commitment to putting Omaha on the map, making Beason a perfect fit for what Hurrdat ONE is building. As a contributor, she brings a unique and nationally recognized voice to the network – one that will expose even more people to what’s happening in the city. Expect to see her exploring new dining spots, attending local events and uncovering hidden gems across Omaha.
“We want our athletes to build lives here, not just careers,” said Diane Mendenhall, President of the Omaha Supernovas professional volleyball team. “Partnerships like this with Hurrdat give our players the platform and the tools to become real pillars of Nebraska’s communities – and to carry that connection with them long after their playing days are over.”
Hurrdat ONE’s mix of content engages, entertains and informs followers with a blend of restaurant discoveries, arts, culture and humor – where the comment section routinely turns into a conversation or a walk down memory lane. Its remarkable growth follows the success established by Hurrdat Sports, which proved an unyielding appetite for local content, meeting people where they are: online and socially engaged. Both platforms live under the Hurrdat umbrella – an Omaha-based digital media and marketing company with a unique ability to build communities around the stories that matter most to this city. Beason is the newest chapter in that story.
As an Omaha Supernovas opposite hitter, UNL graduate and passionate advocate for youth volleyball, Beason has spent her time in Nebraska dedicating her talents to the community – running skills clinics and working with young athletes across the state. Now she’s taking it further, exploring Omaha through the eyes of someone falling in love with it and growing right alongside Hurrdat ONE’s audience.
Look for Beason on Hurrdat ONE, where viewers will get to know the person behind the athlete – someone quickly making Omaha home, and eager to share every part of it. Beason’s debut merchandise collection is set to drop later this month. Stay tuned to Hurrdat ONE and Hurrdat Brand Goods for details on the upcoming drop.
About Omaha Supernovas
As the driving force in professional volleyball, the Omaha Supernovas have redefined success in women’s sports through elite performance, commercial innovation, strategic brand building and an unwavering commitment to NovasNation and the broader community across Omaha and beyond. Learn more: https://provolleyball.com/teams/omaha-supernovas
About Hurrdat
Hurrdat is a vertically integrated business ecosystem headquartered in Omaha, Nebraska. In addition to Hurrdat ONE and Hurrdat Brand Goods, Hurrdat’s operating companies include Hurrdat Marketing (digital marketing and SEO); Hurrdat Media (150+ podcast network that includes Hurrdat ONE, Hurrdat Sports, Hail Varsity); Lukas Partners (PR and communications); Canary & Coal (out-of-home and traditional advertising); Hurrdat Sports Bar & Grill (elevated sports dining and live podcast studios) and Hurrdat Innovations (technology and R&D). For more information, visit Hurrdat.com.
Media Contacts:
Joan Lukas, VP, Lukas Partners, jlukas@lukaspartners.com
Kevin Schuster, Sr. Strategist, Lukas Partners, kschuster@lukaspartners.com